01Who we are
The Rudder is a single-member limited liability company organised in the State of Georgia, United States, through which Lamar Pinson operates coaching programs, retreats, written work, and media. The Rudder is the controller of the information described in this policy — meaning we decide what is collected and why.
Coach Lamar works while travelling internationally. That does not change where the business sits or which law governs it, but it does mean information may be accessed from outside the United States. Section 12 covers what that means for you.
02What we collect
Information you give us
- Application answers. When you apply to The Protocol, Wise Counsel, or The Crowned Retreat, you complete a written application. Those answers are personal, sometimes deeply so, and they are treated as confidential.
- Contact details. Name, email address, phone number, country, and the social handles you choose to share.
- Scheduling information. When you book a call, the time you choose and anything you write in the booking form.
- Billing information. Handled by Stripe and, where you choose to pay over time, by Affirm, Klarna, or Afterpay. We see the fact and amount of a payment, the plan you chose, and enough to reconcile your account. We never receive or store your full card number.
- Shipping address. Where a program includes a physical welcome package or a retreat, we collect the address needed to send it and the details needed to host you.
- What you tell us in the work. Messages, journal entries, check-ins, posts and questions inside the program platform and group chats, and anything you share in a session.
Information we generate
- Coaching records. Session notes, recaps, progress documents, and the profiles and maps produced as part of your program.
- Recordings and transcripts. See section 04.
- Body and training data. See section 03.
Information collected automatically
- Site usage. Pages visited, approximate location derived from IP address, device and browser type, referring link, and how you moved through the site. Collected through Google Analytics.
- Advertising measurement. The Meta pixel records visits and actions on our sites and reports them to Meta so we can measure and target advertising. See section 08.
- Email engagement. Whether an email was opened and which links were clicked.
Information from other sources
- Financing providers. Where you pay over time, the provider tells us whether your application was approved and confirms payment. We do not receive your credit report or the reasons behind their decision.
- Advertising platforms. Meta reports how our advertising performed in aggregate. We do not receive personal information about individuals from it.
- Referrals. Where a man puts your name forward, we receive whatever he chose to tell us.
03Health and body data
Some programs, The Protocol in particular, involve information about your body. This is the most sensitive category we handle and it is governed by stricter rules than everything else in this policy.
We do not order, arrange, or require any form of medical or laboratory testing. No blood panel, hormone test, or clinical assessment is part of any current program.
- What is collected. Body weight and body fat percentage logged on a set schedule, tape measurements, sleep data, training records, and what you report about nutrition, energy, and physical condition.
- What we do not do. We do not diagnose, treat, prescribe, or advise on medication. We are not a medical practice and no one on our side is your physician. See the Disclaimer.
- Consent. Health information is processed only with your explicit consent, given separately from your agreement to the program itself. You can withdraw that consent at any time, and withdrawing it does not end your participation — it ends our holding of that data.
- Never used for advertising. Body and health information is used to coach you and for nothing else. It is not sold, not shared with advertising platforms, and not used to build audiences.
04Recorded sessions
Coaching sessions are recorded and automatically transcribed using Fathom. Recordings and transcripts are used to produce your session recaps, to keep an accurate record of the work, to let Coach Lamar prepare properly between sessions, and so that you can return to a session and listen again.
- You are told before it starts. Recording is disclosed at the top of the call, before it begins, and is confirmed in writing on the program platform. You may ask for any session, or any part of one, not to be recorded.
- Your recordings are yours to revisit. Session recordings and recaps are made available to you as a resource for the duration of your program.
- Who else can access them. Recordings and transcripts are private to Coach Lamar and the service providers named in section 06. They are not published and are not shared outside your program.
- Group calls. Where a session includes other participants, anything you say in it is heard by them. The confidentiality of what other men share is a condition of your participation.
- Audio and voice. We use synthetic voice technology to produce some published audio in Coach Lamar’s voice. It is built from Coach Lamar’s own recordings. Client recordings are never used to train or generate synthetic voice.
05How we use information
- To assess applications and decide whether a program is right for you, and you for it.
- To deliver the work — run sessions, produce recaps and profiles, track progress, ship materials, and host retreats.
- To communicate about your program, schedule, and account.
- To take payment and keep the financial records the law requires us to keep.
- To send email you have asked to receive, including teaching, program announcements, and book news. Every email carries an unsubscribe link.
- To improve the programs by understanding what worked and what did not, in aggregate.
- To market our own work, including advertising that reaches people similar to those already served. See section 08.
- To meet legal obligations and to establish or defend legal claims.
We do not sell your personal information for money, and we do not share it with third parties for their own marketing.
06Who we share with
We use service providers to run the business. Each is bound to handle information only on our instructions, except where noted below.
HubSpotApplication and enquiry forms, contact records, and the pipeline through which we manage applicants and clients.
Mighty NetworksThe private program platform where course material, posts, recordings, and check-ins live.
CalendlyBooking and scheduling calls.
FathomRecording, storing, and transcribing coaching sessions.
Google Workspace and DriveEmail, documents, and the storage where coaching records, recaps, and profiles are held.
MailchimpEmail list management and delivery.
WhatsAppThe group messaging used for direct access during a program.
SlackInternal operations and notifications.
ZapierMoving information between the services above so the process runs without manual re-entry.
ElevenLabsProducing published audio in Coach Lamar’s synthetic voice. No client recording is sent to this service.
StripeCard processing.
Affirm, Klarna, AfterpayPay-over-time financing offered at checkout. These companies act as their own controllers, run their own credit assessments, and apply their own privacy terms. What happens between you and them is governed by their policies, not this one.
Google Analytics and MetaMeasuring site traffic and delivering our advertising. See sections 08 and 09.
Shipping and venuesFulfilment of welcome packages, and the venues and providers used to host retreats.
Professional advisersAccountants and lawyers, where needed.
Business transfersIf the business is ever sold, merged, financed, or transferred in whole or in part, information may pass to the acquiring party. You would be told before it changed hands.
Legal and safetyWhere we are legally required to disclose, or where disclosure is necessary to protect someone from serious harm, to investigate fraud, or to establish or defend a legal claim.
07Testimonials and likeness
We publish client results. Photographs, video testimonials, written quotes, first name and last initial, age, profession, location, and in some cases body composition figures appear on our websites, in advertising, and on social media.
- Nothing is published without permission. Consent is asked for specifically, for the material in question, and separately from your program agreement. Declining changes nothing about your participation.
- You can withdraw it. Ask us to stop using your material and we will remove it from anything we control. Material already printed, already distributed, or already reshared by others cannot always be recalled, and we will say so honestly rather than promise otherwise.
- What we minimise. Where a story is published, we identify people by first name and last initial and omit detail that is not needed to tell it truthfully.
- Historical material. Some published results date from earlier versions of our programs, including laboratory figures from testing that participants arranged independently at the time. That material is published with the permission of the person it belongs to and does not reflect what any current program involves.
08Advertising and your choices
We advertise our own programs on Meta platforms. To measure whether that advertising works and to reach people similar to those we already serve, the Meta pixel on our sites reports your visits and actions to Meta.
Under California, Colorado, Connecticut, Virginia, Texas and other state privacy laws, this counts as sharing personal information for targeted advertising, even though no money changes hands. You have the right to tell us to stop, and two ways to do it.
- Your browser can tell us. We honour the Global Privacy Control signal. If your browser or a privacy extension sends one, we treat it as an opt-out for that browser automatically. You do not have to contact us, create an account, or fill anything in.
- Or write to us. Email contact@coachlamarpinson.com with Privacy in the subject line. We will action it within fifteen business days.
- What it does not affect. Opting out does not stop you seeing our advertising. It stops that advertising being targeted using information about you.
- No penalty. Opting out changes nothing about the price you pay, the service you receive, or how we treat you.
- Never advertised on. Health and body data, application answers, session content, and recordings are never shared with advertising platforms.
09Cookies and tracking
Our sites use cookies and similar technologies.
- Necessary cookies make the site work and cannot be switched off.
- Analytics cookies set by Google Analytics tell us how the site is used.
- Advertising cookies set by the Meta pixel support the advertising described in section 08.
You can block or delete cookies in your browser settings. Blocking necessary cookies may stop parts of the site working. You can also opt out of Google Analytics using Google’s browser add-on.
Most browsers also offer a Do-Not-Track setting. No industry standard for honouring it was ever finalised, so we do not respond to it. We do honour the Global Privacy Control signal, which is the one that carries legal weight — see section 08.
10How long we keep it
Applications not acceptedTwelve months from the date you applied, in case you apply again, then deleted.
Coaching recordsThree years after your program ends, so your history is available if you return.
Recordings and transcriptsTwelve months after your program ends, then deleted.
Health and body dataNinety days after your program ends, then deleted — sooner if you withdraw consent or ask us to.
Financial recordsSeven years, as United States tax law requires.
Email listUntil you unsubscribe. We then keep your email address on a suppression list so we do not accidentally contact you again.
These are the periods we work to. Where we are required to keep something longer to meet a legal obligation or to defend a claim, we keep only what is needed for that purpose.
11Your rights
Residents of California, Colorado, Connecticut, Virginia, Texas and other states with comprehensive privacy laws hold specific rights over their information. We honour the following for anyone who asks, wherever they live — it is simpler than sorting men by address, and it is the right way to treat people who have trusted us with this much. We do not charge for exercising these rights and we will not treat you differently for doing so.
Know and accessAsk what we hold about you and receive a copy.
CorrectionHave inaccurate information fixed.
DeletionAsk us to erase your information, subject to records we are legally required to keep.
PortabilityReceive your information in a portable format.
Opt out of targeted advertisingStop the sharing described in section 08.
Limit sensitive informationRestrict our use of health and body data to delivering your program.
Withdraw consentWithdraw consent at any time, including for recording, health data, and public use of your story.
No retaliationWe will not deny service, change pricing, or reduce quality because you exercised a right.
Making a request. Write to the address in section 17. We will respond within forty-five days, extendable once by a further forty-five days where the request is complex, and we will tell you if we need the extension.
Verifying it is you. Before we act, we match what you give us against what we already hold — usually the email address on your account and one or two details only you would know. For a request to delete or to receive a copy, we ask for more than for a simple opt-out, because the harm of getting it wrong is greater. We use that information only to verify you, and we delete it afterwards.
Authorised agents. You may appoint someone to make a request for you. We may ask for written proof of their authority and may ask you to confirm it directly.
Doing it yourself. Where you hold an account on our program platform, you can review and update much of your information there without asking us.
If you are unhappy with our response, California residents may contact the California Privacy Protection Agency or the California Attorney General.
12California disclosures
California law requires us to list the statutory categories of personal information we have collected in the past twelve months. Here they are, answered honestly rather than defensively.
A · IdentifiersName, alias, postal address, phone number, email address, IP address, account nameYes
B · Customer recordsName, contact details, employment and employment history, financial informationYes
C · Protected classificationsAge. We do not collect race, religion, gender, marital status, or veteran status as data, though a man may share any of it in the workYes
D · Commercial informationWhat you bought, when, the plan you chose, and your payment history with usYes
E · Biometric informationFingerprints, voiceprints, faceprints. We record sessions but we do not create or hold a biometric identifier from themNo
F · Internet activityPages visited, how you moved through our sites, email opens and clicks, interactions with our advertisingYes
G · GeolocationApproximate location derived from IP address, and the country you tell us you live in. Not precise device locationYes
H · Audio and visualSession recordings and transcripts, photographs and video testimonials you give usYes
I · Professional informationYour work, role, and business context, from your application and from the work itselfYes
J · Education informationSchool records, transcripts, directory informationNo
K · InferencesThe profiles, maps, and progress summaries produced as part of your program are, in the language of the statute, inferences drawn about youYes
L · Sensitive informationBody composition, weight, sleep, and training data. See section 03Yes
How long each is kept
See section 10. Every category above is retained for the period set out there and no longer, except where the law requires otherwise.
Sensitive personal information
We use sensitive personal information only to deliver the program you enrolled in. We do not use it to infer characteristics about you, we do not sell it, and we do not share it for advertising. You may still ask us to limit its use to that purpose — see section 11.
Selling and sharing
We have not sold personal information for money in the past twelve months and we will not. We do share it for targeted advertising in the way section 08 describes, which state law counts as sharing, and you can stop that at any time.
Shine the Light
California Civil Code section 1798.83 lets California residents ask, once a year, what personal information a business disclosed to third parties for those third parties’ own direct marketing. We do not disclose personal information for that purpose, so there is nothing to report — but you are welcome to ask and we will confirm it in writing.
Non-discrimination
We will not deny you a program, charge you a different price, or give you a lesser service because you exercised a privacy right.
13Visitors outside the US
The Rudder is a United States business. Our programs are offered to clients in the United States, and information is stored and processed in the United States on services operated by United States providers. Coach Lamar travels full time and may access it from any country he is working in.
If you are outside the United States and choose to contact us, apply, or read our sites, your information is transferred to and held in the United States, under United States law, which may offer protections different from those in your own country.
We do not currently market to or take clients resident in the United Kingdom or the European Economic Area. If that changes, this policy will be updated before it does, and the additional rights and safeguards those laws require — a named legal basis for each purpose, Standard Contractual Clauses with our providers, a designated representative, and a cookie consent banner that blocks non-essential cookies until you accept — will be in place first rather than after.
14Security
We use access-controlled accounts, encrypted storage from established providers, and multi-factor authentication where it is available. Coaching records are held in restricted folders rather than open shared drives.
No system is perfectly secure, and we will not claim otherwise. If a breach occurs that puts your information at risk, we will notify you and the relevant authorities within the time the law requires.
15Children
Our programs are for adults and are neither sold nor marketed to anyone under 18. By applying, purchasing, or using our services, you represent that you are at least 18 years old.
We do not knowingly collect information from minors. If we learn that we have, we will deactivate the account and delete what we hold. If you believe a minor has given us information, write to us and we will handle it promptly.
16Changes
We update this policy as the business changes. The effective date at the top always reflects the current version. Where a change materially affects how we use your information, we will tell you directly rather than rely on you noticing.
17Contact
For any question about this policy, or to exercise any right described in it, write to us at contact@coachlamarpinson.com. Put the word Privacy in the subject line so it is routed and logged.
By post: The Rudder, 1450 Newnan Crossing Blvd E, Newnan, GA 30265, United States.